Premier documentary We Margiela

MoMu initiates the Belgian première of We Margiela in Cinema Zuid, Antwerp. In the documentary by the Rotterdam mint film office, Jenny Meirens, the co-founder of Maison Martin Margiela, and the creative team tell the extraordinary story of the creation of Maison Martin Margiela for the first time. The film will be screened at Cinema Zuid on 23 October 2017, followed by a panel discussion and the opportunity to have a drink at the PIXEL museum café.

The Belgian fashion designer Martin Margiela started Maison Martin Margiela in 1988, with Jenny Meirens. In We Margiela, Meirens and members of the creative team openly discuss the creative processes, the approach and the fashion house’s unusual philosophy. In-depth interviews and unique archive material provide a fascinating insight into the birth and the ultimate sale of one of the most influential fashion houses of its day.

The filmmakers went in search of the impact of Margiela’s work on the present-day fashion world. Unique innovations by the fashion house, such as anonymity and recycling, are still key concepts for many creative makers. The film shows that the fashion house was driven by a strong gut feeling and a delight in taking creative risks.

In the end, Maison Martin Margiela was one of the first modern-day fashion houses to succumb to the pressure of financial growth. When it was sold, the founders almost immediately withdrew from public life. Employees and fans were left disillusioned. Meirens and Margiela never spoke to one another again.

The film was produced with the support of the Dutch Cultural Media Fund, the Netherlands Film Fund and the CoBo Fund.

18h00 - 18h30: registration
18h30 - 20h00: screening We Margiela
20h00 - 20h45: panel
20h45 - 22h00: opportunity to have a drink in PIXEL Café

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Image: film still We Margiela documentary, hands Meirens holding photo group portrait Margiela team