Model with curls in her hair decorated colorfully.

Guided visit "Backstage/Frontstage"

The "Backstage/Frontstage" exhibition offers a glimpse behind the scenes of a fashion show. Marleen Daniëls, one of the pioneers of backstage photography and MoMu guide will give an exclusive guided visit to MoMu+Friends.

  • When

    , from to
  • For whom

    MoMu+Friends Only

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  • Languages

    Dutch & English
  • Price

    Exclusively for members of MoMu+Friends. €6 per person. One person per membership
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  • Maximum number of participants


  • Cancellation policy

    Please notify us via in case you cannot attend, so we may give your place to a person on the waiting list.

The work of Limburg photographer and MoMu guide Marleen Daniëls provides the starting point of this exhibition, that uncovers the story behind the fashion show through fashion and photography.

The exciting dialogues between Daniëls' imagery and the fantastical pieces of renowned designers immerse you in the creative buzz of the backstage. You can experience the entire backstage journey: from casting, fitting, hair and make-up to the line-up and the finale.

Clothing rack with a yellow dress on it.
Olivier Theyskens for Nina Ricci, Fall-Winter 2008-09
Marleen Daniëls

As a visitor you join the models step by step, until they head out on the catwalk. You see the silhouette enter in a dialogue with the backstage images. This exhibition is an ode to the intense process that precedes a fashion show, to the moment suprême.

Eve Demoen, curator

The mostly analogue photos are each a unique testimony of a hidden world, grateful memories to an ephemeral but decisive event. The selected images, dating from a period when fashion shows were only accessible to a select group of people, appeared in the fashion press and allowed a rare view behind the scenes for the spectator.

Even more so, Daniëls work was highly influential in the perception of fashion the 1980s and 1990s, especially of Belgian fashion in the 80s. Daniëls photographed iconic Belgian designers such as Dries Van Noten, Véronique Leroy, A.F. Vandevorst, Veronique Branquinho, Dirk Van Saene, Walter Van Beirendonck and Ann Demeulemeester.

Exhibition poster depicting model in hoop skirt with people around the model adjusting the skirt.
Modemuseum Hasselt

The massive amount of images I made is experiencing a revival in this exhibition. I am happy to share them, because they offer a look back on the miraculous years during which everything became possible and the world of fashion was turned on its head.

Marleen Daniëls, photographer

Become a MoMu+Friend member

Do you love fashion and want to discover more about the Antwerp fashion scene? Then becoming a MoMu+Friend is the perfect choice for you! MoMu+Friends is a unique membership programme that connects you to a network of people who also love fashion. A membership offers important discounts and access to exclusive activities.

Atelier "Applique"

Discover the pleasure of feeling textures and experimenting with shapes and colours.

Guided visit "Power & Beauty"

Portrait of a family, story of a collection: "The Arenbergs" takes you into an exclusive world of power and beauty.